get more out of movies
DT cinemas is a chain of multiplexes/entertainment centres. The main selling point was that the cinemas offered a better movie experience with better seats, better projection and sound technology, and a bigger food and drinks bar.
A multi media campaign including outdoor, press and below the line was developed with a visual and verbal play on popular movies to communicate the promise of ‘more’.
client: DT cinemas
brand signature
retail graphics
packaging
advertising
