Creative Travels, one of India’s leading inbound travel management companies wanted to establish a stand alone travel company for specialized wildlife journeys in India, Nepal, Sri Lanka . Our brief was to create a brand that would appeal the upscale, mature adventure and wildlife traveller.
JungleSutra is the brand name we gave the company, literally meaning ‘jungle stories’. The logo we designed is ‘The tree of wildlife’. Ornate at one level, suggesting all the luxurious frills that come with a booking, and illustrative in a tribal language that roots it in the region.
client: creative travels