everything matters
The Raintree Hotels is a chain of eco business hotels which had an existing brand logo. The client was looking for a complete change with an identity that embodied the environmentally conscious philosophy of the hotel and reflected the contemporary design approach of new hotels on the anvil.
A geometric deconstruction of the characteristic rain tree became the brand insignia, creating a beautiful canopy . Recycled paper, fabric and re-usable glass bottles were materials recommended for amenities and collaterals in all the rooms. An eco-sensitive message ran through all other designs and communication that centred around the idea that everything detail matters. To the customer, the hotel, the finally, to the environment.
client: the raintree hotels
brand signature
print collaterals
amenities packaging
brochures
website
